Digital marketing is an umbrella term that includes all forms of online advertising, including search engine optimization (SEO), social media marketing, email marketing, content creation, and website design. Digital marketing managers oversee these efforts for clients.
Create a website.
If you're starting a new business, you should first consider creating a website. This will give potential clients an idea of what you do and how you operate. It's also a good place to collect leads and gather feedback from current customers.
Set up an email list.
Email lists are a powerful tool for marketers because they allow them to send targeted messages to people who have expressed interest in what they offer. They also help businesses build relationships with customers by providing regular updates on products and services.
Build a social media presence.
Once you've got a website up and running, you'll want to build a strong online presence through social media. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and other platforms are all great ways to connect with people who might be interested in your products or services.
Start blogging.
If you're just starting out, you should consider creating a blog. It's an easy way to share your expertise and knowledge with others. Plus, blogs are a great place to promote your brand and attract potential customers.
Find out what keywords people use when searching online.
Once you've decided on a name for your company, you'll need to find out what words people search for when they're trying to find businesses like yours. This will help you determine how to market yourself so that you reach more people.