OUR SERVICES
DIGITAL MARKETING STRATEGY & CONSULTING
A digital marketing strategy is quite different than a marketing plan. The strategy aligns with your business growth goals and KPIs. The plan defines how these will be achieved.
Today’s strategies are built for multiple channels, called omnichannel, with tactics for each of the relevant channels, such as Social Media, SEO, Email, and so on. Overtime the comparative performance of each channel strategy is measured and evaluated against the key performance indicators and goals that were established at the outset.
Strategy and consulting are customized services. Prior to developing a quote, we will need to have a discovery session with you.
SOCIAL MEDIA MARKETING & CONTENT CREATION
There is no digital marketing strategy that is complete without Social Media. It is essential because today’s audiences, whether B2C or B2B are on Social Media platforms daily. So, it’s an excellent way to increase brand awareness, generate leads and stay top of mind among your follower base.
SEARCH ENGINE OPTIMISATION
SEO refers to the work involved to get your pages ranked on the Search Engine Results Pages or SERP. More than eighty percent of consumers search online when they’re looking for products or services to solve a problem. Website developers do not know SEO, and websites will not perform their job of enabling your business to be found by potential customers unless you carry out monthly SEO on your website.
PAY PER CLICK ADVERTISING
Unlike SEO which brings organic traffic and leads to your website, you can also pay for traffic and leads using PPC advertising. PPC advertising is fast-acting and effective. Unlike traditional offline advertising, you only pay when a user clicks on your ads. PPC is a cost-effective option for most businesses to generate leads quickly.
You need to set aside a budget for the agency to manage the ad account, as well as for the actual advertising fees that go to Google, Facebook, or another ad platform.
EMAIL MARKETING
Email marketing is one of the most cost-effective strategies. It offers an incredible ROI if done correctly.
An email subscriber is highly valued as they want to stay in touch with your business. Keeping these subscribers informed translates into repeat sales, and this has been proven over time. While email marketing can deliver a powerful ROI, doing it well is not easy! Whether your email marketing needs an overhaul, or you’re just getting started, working with experts gets you there faster.
WEBSITE DESIGN
Your website is crucial for the success of your online marketing campaign. Regardless, if you do SEO, PPC, or Social Media Marketing, your prospects will eventually land on your website. Your website needs to deliver a great first impression to visitors as well as being a resource customer come back to often.
Maintenance is essential to keep your website in excellent condition and give users a great experience.
Website design and development are highly customised. Prior to developing a quote, we will need to have a discovery session with you.
